Although the rise of the European Super League is short-lived, it reminds us that football clubs are companies – the main goal is to maximize profits.
As more and more football clubs are listed on stock exchanges around the world, the club’s field operations become as important as their performance on them. News of the recent resignation of Manchester United vice president Ed Woodward was delayed by a few hours due to possible effects on the New York Stock Exchange.
With the Super League announcement, Manchester United’s share rose more than 7%, but due to the massive setback they faced, the stock fell about. 6%. In addition, Juventus shares fell 12% after a legal decline in the European Super League.
Juventus | EUR 397.9 million
Italian champion Juventus is one of the richest clubs in the world. The loss of revenue continued due to the COVID-19 pandemic, like most other football clubs, Bianconer’s largest source of revenue during the previous financial year was commercial (EUR 188.9). EUR 166.7 million for shipments.
In 2018-19, Bianconeri had collected 208.5 million euros from shipments, which is twice as much as a decade ago.
Allianz increased its sponsorship agreement with Juventus to EUR 103.1 million, while Adidas increased its annual agreement with Bianconer by EUR 23.25 million per year to EUR 51 million. Jeep also increased its sponsorship deal with Italian giants from € 17 million a year to € 42 million.
Tottenham Hotspur EUR 445.7 million
Tottenham Hotspur, one of the five largest English clubs, achieved sales of € 445.7 million in the past financial year. Spurs’ total turnover in 2018-19 was approx. EUR 440 million.
Despite appearing in national and European leagues this season, Spurs has been doing quite well financially despite the COVID-19 pandemic, which has ruined the finances of most football clubs.
The London Club earned € 155 million and commercial revenue of € 183 million in the latest FY broadcast offers.
Chelsea | EUR 469.7 million
Chelsea, owned by Russian oligarch Roman Abramovich, ranks 8th in the Deloitte 2021 football league rankings.
West Londoners have been consistent players in the Premier League, which also makes them a permanent presence in Europe. The longer playing time of the Champions League has also led to an increase in commercial and TV revenues.
The Blues earned $ 208.9 million in the previous fiscal year – more than double the amount earned in 2010-11. The commercial revenue stream was Chelsea’s second largest source of revenue during the previous financial year and contributed approx. EUR 200 million.